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The Case of Microsoft’s Zune
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Business and Management research papers
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This 6 page paper looks at Microsoft’s launch of the Zune, the problems it faced in 2006 and considers strategies that could have been used on the basis of an environmental analysis. The bibliography cites 6 sources.
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Pages:
6
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Filename:TS14_TEzune01.rtf |
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Paper Title:
The Case of Microsoft’s Zune
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