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The Commercial Use of Information and the Importance of Understanding the Customer
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Management Theories research papers
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This 10 page paper consider the importance of information, how it is gained by the customer, how a company may capture and internalise the information to gain new customers and maintain old customers. The writer considers the way that this can be achieved by the company using tools such as the customer corridor and becoming a learning organisations. The bibliography cites 10 sources.
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Pages:
10
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Filename:TS14_TEundscs.rtf |
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Paper Title:
The Commercial Use of Information and the Importance of Understanding the Customer
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