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The Cruise Industry and the P&O Princess Line
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Management Theories research papers
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This 10 page paper is written in two parts. The first part uses a PEST analysis to examine the political, economic, social and technological influence on the cruise line industry. The second part of the paper used Porters Five Forces model to examine how P&O Princess compete in this environment. The bibliography cites 8 sources.
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Pages:
10
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Filename:TS14_TEprincruise.rtf |
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Paper Title:
The Cruise Industry and the P&O Princess Line
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