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The Customers of Wigan Athletic
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Business Marketing Case Study research papers
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This 4 page paper examines the customer base of the UK football team Wigan Athletic, looking at who they are and where they come from, why they support the team, loyalty to the team and the brand, how loyalty can be lost and where competition comes from. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TEwigathtc.rtf |
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Paper Title:
The Customers of Wigan Athletic
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