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The Decision Making Process; The Leisure Industry
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Consumer Behavior Articles research papers
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send me this term paper
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This 5 page paper looks at how the consumer makes purchase decision when it comes to the leisure industry. The paper considers different influences such as logical choice and emotional response, examining how these combine with the models of category based decision making and piecemeal decisions when the consumer makes a choice. A holiday company is used to illustrate the points raised by presenting the student with easy to understand examples. The bibliography cites 8 sources.
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Pages:
5
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Filename:TS14_TEcondis.rtf |
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Paper Title:
The Decision Making Process; The Leisure Industry
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