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The Development of the Marketing Mix; How Relevant is Borden's Theory Today?
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Consumer Behavior Articles research papers
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This 7 page paper discuss the relevance of Borden's original marketing mix to marketing management to-day and identify what developments have taken place, such as the 4 P's model, together with the application of the marketing mix in real life and how the marketing mix has emerged. The bibliography cites 9 sources.
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Pages:
7
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Filename:TS14_TEmarkmixd.rtf |
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Paper Title:
The Development of the Marketing Mix; How Relevant is Borden's Theory Today?
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