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The Differences of Marketing Tangible and Intangible Goods
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Consumer Behavior Articles research papers
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This 6 page paper considers the differences and similarities in the marketing of tangible and intangible goods. The paper uses detergent and financial services as examples used to explore the theoretical and practical differences. The bibliography cites 4 sources.
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Pages:
6
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Filename:TS14_TEintanb.rtf |
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Paper Title:
The Differences of Marketing Tangible and Intangible Goods
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