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The Fashion Industry's Life Cycle Position
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Consumer Behavior Articles research papers
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A 4 page paper discussing the place of women's apparel on the industry life cycle curve. Every product and industry can be fitted onto the life cycle curve, characterized by development, introduction, growth, maturity and decline. There is no question that women's apparel lies mostly in the maturity phase of the industry life cycle. Though some factors appear to enter the decline phase, it is difficult to conceive of the industry fully and permanently in that final phase. Commodities could become the norm in the future, but true obsolescence is unthinkable. Bibliography lists 5 sources.
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Pages:
4
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Filename:CC6_KSmgmtIndLC.rtf |
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Paper Title:
The Fashion Industry's Life Cycle Position
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