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The Ice Cream Wars: A Comparison of Two Brands
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Consumer Behavior Articles research papers
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[
send me this term paper
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This 3 page
paper compares the marketing techniques of Ben and Jerry's and
Haagen-Daz ice creams. These companies market to vastly
different groups, and both techniques are working for their
respective companies. Why is this done, and how do they do it?
That is the topic herein. Bibliography lists ten sources.
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Pages:
3
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Filename:D0_JGAcream.wps |
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Paper Title:
The Ice Cream Wars: A Comparison of Two Brands
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