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The Importance of Segmenting Consumers in the Supermarket Sector
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Consumer Behavior Articles research papers
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This 7 page paper considers how important the role of segmenting is for supermarkets. The paper explains what is meant by segmenting and the value is can add, and then looks at different models that are used in the supermarket environment, such as that of Kelvin Lancaster and the value of buyer decision making models. The bibliography cites 5 sources.
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Pages:
7
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Filename:TS14_TEsupseg.rtf |
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Paper Title:
The Importance of Segmenting Consumers in the Supermarket Sector
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