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The Importance of the Marketing Mix
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Business Marketing Case Study research papers
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This 19 page paper look at the importance of the different variables in the marketing mix; product, price, placement and promotion. Included within this are aspects such as branding, price elasticity, segmentation and how the purchase decision is made. The paper uses the well know toy store, Hamleys, as an example of a company that successfully uses all elements of the marketing mix. Other examples are also cited. The bibliography cites 14 sources.
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Pages:
19
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Filename:TS14_TEmarmix.rtf |
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Paper Title:
The Importance of the Marketing Mix
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