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The Importance of the Marketing Mix
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Consumer Behavior Articles research papers
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This 12 page paper looks at what understanding and using the marketing mix is important. The paper considers the concept of marketing, the importance of segmentation and positioning, strategic marketing, differentiation, branding, how the consumer makes a buying decision and the impact of factors such as price and pricing strategy along with ethics. The bibliography cites 8 sources.
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Pages:
12
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Filename:TS14_TEmargen.rtf |
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Paper Title:
The Importance of the Marketing Mix
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