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The Important Role Of Services Marketing
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Consumer Behavior Articles research papers
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20 pages in length. The importance of services marketing has come to redefine the way in which the global economy operates, clearly illustrated with the knowledge that services account for approximately three-fourths of all developed nations' employment and GDP. Moreover, the ever-growing trend toward services-related employment has created a decidedly top heavy concentration of opportunities throughout these countries. As such, services marketing has become both a mainstay and significant presence in virtually all industries, inasmuch as there is hardly a sector of commerce that does not in some way require a level of customer satisfaction. Bibliography lists 16 sources.
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Pages:
20
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Filename:LM1_TLCSrvcMrk.rtf |
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Paper Title:
The Important Role Of Services Marketing
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