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The Louis Vuitton Brand: A Study in Luxury
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Consumer Behavior Articles research papers
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8 pages in length.
While the world is experiencing an economic downturn which is
shrinking the overall market for brand-name products, the
well-known international brands such as Louis Vuitton and Hermes
still are enjoying their large percentage of sales. Since the
end of the bubble economy, many of the leading international
brands have built a reputation as being producers of high-quality
goods. This paper examines what makes brand names have a certain
popularity. Bibliography lists 5 sources.
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Pages:
8
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Filename:D0_JGAvuitn.wps |
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Paper Title:
The Louis Vuitton Brand: A Study in Luxury
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