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The Marketing of Marlboro
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Business Marketing Case Study research papers
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This 8 page paper considers the marketing strategies used by the Philip Morris brand Marlboro. The paper looks at the product, the prices, the distribution and the promotion in the US and internationally as well as considering the moral and ethical perspectives. The bibliography cites 10 sources
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Pages:
8
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Filename:TS14_TEmarlbo.rtf |
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Paper Title:
The Marketing of Marlboro
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