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The McGraw-Hill Companies( Marketing Analysis)
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Business Marketing Case Study research papers
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This 3 page paper evaluates the McGraw-Hill Companies in terms of pricing and promotion. Marketing strategy of McGraw Hill is discussed and some brands--such as BusinessWeek--are used as examples. Bibliography lists 4 sources.
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Pages:
3
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Filename:RT13_SA526McG.rtf |
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Paper Title:
The McGraw-Hill Companies( Marketing Analysis)
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