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The Men’s Fragrance Market in the UK
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Business Marketing Case Study research papers
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This 6 page paper examines the men’s fragrance industry in the UK, where the dominant players are brands such as Calvin Klein’s cK One and Hugo Boss and the major retailer is Boots. The paper examines the market structure, trends, segments, motivators and the projection for the future. The bibliography cites 12 sources.
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Pages:
6
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Filename:TS14_TEmenfrag.rtf |
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Paper Title:
The Men’s Fragrance Market in the UK
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