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The Mobile Telephone Market; Marketing Strategies
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Business Marketing Case Study research papers
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This 5 page paper consider the marketing of mobile phones. Focusing on Nokia it compares the company's success with the way it has followed the marketing mix and the way its campaigns have developed in terms of consumer motivation and message. Comparison are also made with other manufactures such as Ericsson, Motorola and Seimens. The bibliography cites 10 sources.
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Pages:
5
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Filename:TS14_TEnokia2.wps |
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Paper Title:
The Mobile Telephone Market; Marketing Strategies
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