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The Pharmaceutical Industry: The Environment and the Rise of Pharmacia
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This 5 page paper examines the merger between Upjohn and Pharmacia. The regulatory and competitive environments, and of the pharmaceutical industry, is discussed historically. Advertising, product recalls, R&D and other important factors are included. Bibliography lists 4 sources.
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Pages:
5
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Filename:RT13_SA521Ph .rtf |
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Paper Title:
The Pharmaceutical Industry: The Environment and the Rise of Pharmacia
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