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The Ritz-Carlton
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Business and Management research papers
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This 4 page paper looks at the Ritz Carlton group of hotels and considers how the firm looks at the market and plans in order to segment the market, assess customers' needs, forecast demand and leveraged that information in order to create loyalty. The bibliography cites 6 sources.
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Pages:
4
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Filename:TS14_TEritzcar.rtf |
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Paper Title:
The Ritz-Carlton
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