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The Strategic Use of Technology at Tesco’s
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Consumer Behavior Articles research papers
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This 10 page paper considers how the supermarket chain Tesco’s makes use technology as a strategic weapon to gain competitive advantage by way of differentiation. The writer looks uses Porters Five Forces and a Value Chain analysis to consider the value of the loyalty cards and the use of Electronic Data Interchange (EDI). The bibliography cites 16 sources.
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Pages:
10
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Filename:TS14_TEtesco1.rtf |
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Paper Title:
The Strategic Use of Technology at Tesco’s
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