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The Strategy of Relationship Marketing
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Consumer Behavior Articles research papers
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This 6 page paper considers what is meant by relationship marketing, how it works, the way it may be seen as strategic and the use of technology to support it. The paper includes examples of relationship marketing to illustrate the points raised. The bibliography cites 12 sources.
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Pages:
6
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Filename:TS14_TErelmar.rtf |
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Paper Title:
The Strategy of Relationship Marketing
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