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The Successful Marketing of Manchester United
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Business Marketing Case Study research papers
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This 10 page paper examines the United Kingdom football club Manchester United and how it is marketed. The club has successfully made the transition from sports club to commercial entertainment enterprise whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. The bibliography cites 12 sources.
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Pages:
10
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Filename:TS14_TEmanutd.rtf |
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Paper Title:
The Successful Marketing of Manchester United
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