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The TREAD Act and the Firestone Tire Debacle
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Business Marketing Case Study research papers
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This 5 page paper examines new legislation in response to Firestone's problem tires. Firestone's reaction and proposals in terms of marketing and non-marketing strategies are discussed. Bibliography lists 5 sources.
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Pages:
5
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Filename:RT13_SA 107Trd.wps |
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Paper Title:
The TREAD Act and the Firestone Tire Debacle
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