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The Test Market Toss-up
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Business Marketing Case Study research papers
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This 5-page essay answers three questions relevant to Steven H. Star’s and Glen L. Urban’s, “The Case of the Test Market Toss-up.” An ostensibly sensational product is ‘shelved’ before being given its chance in the consumer market. What goes into this type of inner sanctum, corporate decision? What would you do if the product were yours? Bibliography lists 1 source.
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Pages:
5
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Filename:D0_SNTossup.doc |
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Paper Title:
The Test Market Toss-up
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