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The True Company Culture at Ben & Jerry's
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Business Marketing Case Study research papers
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This 5 page paper examines Ben & Jerry's web site to see if it communicates its company culture well. Employee reaction is noted. Other firms are examined for comparison purposes. The web site is evaluated for how it conveys the true organizational culture at Ben & Jerry's. Bibliography lists 3 sources.
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Pages:
5
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Filename:RT13_SA610BaJ.rtf |
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Paper Title:
The True Company Culture at Ben & Jerry's
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