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The Use of Brand Names and Company Names
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Consumer Behavior Articles research papers
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This 9 page paper examines how branding is done, how brand names are used and when they are used with company names. Whether a firm should use a brand or company name, or both, is explored. Many examples are provided. Bibliography lists 11 sources.
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Pages:
9
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Filename:RT13_SA422co.rtf |
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Paper Title:
The Use of Brand Names and Company Names
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