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The Use of Emotion in Advertising
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Business Marketing Case Study research papers
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This 8 page paper considers how emotion is used to sell products with marketing. The paper analyses two television advisements; the Coca Cola Polar Bear advert and the sensual advertising by Haagen Dazs which used a thermal imaging camera. Both campaigns also had print version of their advertisements. The bibliography sites 6 sources.
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Pages:
8
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Filename:TS14_TEemotionad.rtf |
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Paper Title:
The Use of Emotion in Advertising
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