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The Use of Fear in Advertising
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Consumer Behavior Articles research papers
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This 5 page paper looks at the different ways that fear may be used as a tool in a marketing campaign. By looking at the examples of an anti-smoking campaign, promotion of an anti-perspirant and a campaign for an anti-wrinkling campaign these different uses are outlined and explained. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEfearad.rtf |
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Paper Title:
The Use of Fear in Advertising
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