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The Value Chain at BMW’s Mini Cooper Division
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This 4 page paper looks at Michael Porter’s value chain and the way it is seen as BMW’s Mini Cooper plant in the UK. The paper looks at the inbound logistics, the operations, the outbound logistics, the marketing and sales and the service. The bibliography cites 6 sources.
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Pages:
4
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Filename:TS14_TEbmwval.rtf |
Paper Title:
The Value Chain at BMW’s Mini Cooper Division
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