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The Value of Interactive Marketing
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Consumer Behavior Articles research papers
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This 3 page paper considers the quote that "In an age of information overload, people's attention becomes precious. Power shifts from media owner to 'attention owner'". The paper looks at this statement and considers its accuracy in terms of the value of interactive marketing looking specifically at direct mail and the internet. The bibliography cites 4 sources.
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Pages:
3
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Filename:TS14_TEinteractv.rtf |
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Paper Title:
The Value of Interactive Marketing
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