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The Value of Personal Selling
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Consumer Behavior Articles research papers
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A 9 page paper discussing the evolution of the
impersonal sales environment engendered by the need for organizations to operate more
efficiently and by the growth of the Internet. The rash of advances in technology has been
wonderfully useful for competent marketers, but the fact remains that a completed sale is the goal.
As sales and marketing become more technologically oriented, the old face-to-face sales scenario
becomes more valuable than ever before. Bibliography lists 10 sources.
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Pages:
9
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Filename:CC6_KSpersSell.wps |
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Paper Title:
The Value of Personal Selling
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