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Training Dealers
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Consumer Behavior Articles research papers
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A 5 page paper evaluating alternatives available to Radio Palermo, an Italian manufacturer of short-wave amateur radios that is well accepted in Europe but has poor sales in the US. The company and its US dealers are at an impasse, with Radio Palermo insisting that dealers train their sales people better and dealers retorting that they are unwilling to give Radio Palermo any more attention than their other 150 vendors. The paper recommends developing a training program for dealers and their salespeople. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmktgPalRad.rtf |
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Paper Title:
Training Dealers
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