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Using the Gap Model in the Travel Industry
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Business Marketing Case Study research papers
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This 13 page paper uses the Gap model to examine the travel and tourism industry in Australia. The paper starts with a literature review on the use of the model and the position and performance of the travel agents and travel industry in Australia. The paper then looks at Flight Centre; Australia's largest travel agent performing a SWOT analysis on the company looking at the strengths, weaknesses, opportunities and threats. The paper then uses a micro and macro factor analysis to bring together the company position and the use of a gap model in order to help the company decide how to develop in the future and suggest the direction future research should take. The bibliography cites 17 sources.
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Pages:
13
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Filename:TS14_TEflightcen.rtf |
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Paper Title:
Using the Gap Model in the Travel Industry
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