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Value, Price & Cost
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Consumer Behavior Articles research papers
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A 20 page research paper. The cost of any product or service is not the dollar amount the customer pays for the product. There are numerous factors involved in the actual cost. The value of anything is something that is perceived by the customer and is not established by the vendor or manufacturer. This paper discusses these issues and includes a process for establishing the price of a service or product, including a formula that can be used; how value is determined by the customer; and what the cost of anything actually is. A discussion of the 4Cs marketing mix is included in the discussion. Strategies for determining how the customer perceives the values of a product are discussed. Examples are provide throughout the discussions. Bibliography lists 12 sources.
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Pages:
20
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Filename:MM12_PGvalcsp.rtf |
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Paper Title:
Value, Price & Cost
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