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Vermont Teddy Bear Company
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Consumer Behavior Articles research papers
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Sociocultural Forces: A 3 page paper evaluating sociocultural forces affecting this company’s business. The teddy bear is virtually meaningless to members of Hispanic origin, and it likely is not as symbolic among African Americans as it is among white Americans of European descent. Though Vermont Teddy Bear certainly has time to make the transition along with the US population, the shift in demographics already has affected much of retail. Hispanics constitute the fastest-growing segment of the US population at present; the company’s addition of other products enables it to offer selections more meaningful to greater numbers and types of people. Bibliography lists 3 sources.
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Pages:
3
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Filename:CC6_KSmgmtVTbearSoc.rtf |
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Paper Title:
Vermont Teddy Bear Company
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