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Viacom's Challenges
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Business Marketing Case Study research papers
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A 6 page paper discussing information from a 1996 case study of Viacom. Viacom has become one of the country's largest provider of electronic entertainment since its creation in the mid-1980s in response to government anti-trust and deregulation pressures. Though by no means larger than most of its competitors, Viacom's solid base in all aspects of the entertainment industry ensures that it, or at least peices of it, will be able to sustain its formidable reputation as a market-share theif as the company gives each aspect the full attention of senior management. Bibliography lists 1 source.
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Pages:
6
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Filename:D0_Viacom.doc |
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Paper Title:
Viacom's Challenges
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