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Where Retailers Win Out Over Direct Marketers
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Consumer Behavior Articles research papers
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10 pages in length. Direct Marketing has been an important avenue to increased sales for years, and as people's lives get busier, sales resulting from direct marketing activities have only grown. Even with the increased costs of printing and postage, catalogs sales still are big business, and the growth of the Internet promises only further increases. One area in which direct marketing of products has not entirely taken off is that of educational supplies and products. Educational software sales are strong through direct marketing, but supplies themselves are still more the domain of physical retail outlets. Bibliography lists 10 sources.
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Pages:
10
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Filename:D0_Directma.wps |
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Paper Title:
Where Retailers Win Out Over Direct Marketers
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