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Whirlpool Global Strategy - Case Study
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Business Marketing Case Study research papers
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A 10 page paper based on materials provided by the student. The paper outlines the issues faced by Whirlpool in the mid- to late-1990s as the company attempted to expand into Asia (China and India), Latin America (Brazil) and Europe. The writer discusses the global home appliance industry and the assumptions Whirlpool executives made. A PEST analysis is performed with conclusions about the mistakes made and lessons learned. Bibliography lists 4 sources.
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Pages:
10
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Filename:MM12_PGwrlpl.rtf |
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Paper Title:
Whirlpool Global Strategy - Case Study
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