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Young Plus Size Women and Positioning Plus Size Clothing
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Consumer Behavior Articles research papers
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A 4 page paper discussing 19 to 25 year-old plus size women and the position of plus size apparel in the fashion industry. Plus size offerings no longer constitute a niche market. Rather, they are moving more toward mainstream. Sizes above 14 or 16 still are segregated into a “women’s” section in most stores, though that generally holds true only for outerwear. Hosiery, underwear and nightwear still generally are not segregated according to size. At least one retailer markets exclusively to young plus size women, and one website is growing exponentially by locating and offering those items that younger plus size women say they want to buy. Bibliography lists 4 sources.
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Pages:
4
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Filename:CC6_KSmktgPlusSz.rtf |
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Paper Title:
Young Plus Size Women and Positioning Plus Size Clothing
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