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iPod And iTunes; the Potential Impact of Microsoft's Zune
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Business and Management research papers
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This 5 page paper looks at how Apple have competed with the iPod and iTunes as a complementarily product. Launched in 2001 this has been a major success for Apple. In 2006 Microsoft launched Zune; an MP3 player and music download service which is designed to compete head to head with Apples iPod and iTunes. This paper looks at the way Apple has competed in this market and considers the potential impact of Zune. The bibliography cites 8 sources.
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Pages:
5
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Filename:TS14_TEitunezune.rtf |
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Paper Title:
iPod And iTunes; the Potential Impact of Microsoft's Zune
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