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iPod Sales in Hong Kong
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Consumer Behavior Articles research papers
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A 5 page paper assessing MP3 player sales in Hong Kong, specifically why Apple's iPod line does not sell as well there as it does in California. The paper uses Porter's rivalry component of the Five Forces to conclude that Apple should consider reducing the price of its base product; creating a package specifically for the Hong Kong market that includes the radio remote; and provide a means of recording music outside of the ability of Apple to profit from the sale. Bibliography lists 7 sources.
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Pages:
5
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Filename:CC6_KSmktgiPodHK.rtf |
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Paper Title:
iPod Sales in Hong Kong
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