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iTunes ; Will it Change the Marketing Tactics of Major Record Labels
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Business Marketing Case Study research papers
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This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they will have to change their marketing to sell music in the new digital environment. The bibliography cites 5 sources.
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Pages:
7
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Filename:TS14_TEitunes.rtf |
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Paper Title:
iTunes ; Will it Change the Marketing Tactics of Major Record Labels
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