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“First Alert” Fire Alarms -- A Marketing Case Study
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Essays on Advertising research papers
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This 6 page
report discusses the company “First Alert” and the smoke
detectors it markets. It is a simple enough concept -- an
unobtrusive, inexpensive, and effective device that can warn
people that there is a fire nearby. A smoke detector should be
considered as the first line of defense in saving lives and
injury in case of fire. “First Alert” has become something of a
household name in terms of residential fire protection. The
company’s products offer a variety of features, not the least of
which is affordability. Bibliography lists 5 sources.
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Pages:
6
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Filename:D0_BWfireal.wps |
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Paper Title:
“First Alert” Fire Alarms -- A Marketing Case Study
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