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Term Papers on Consumer Behavior Articles

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Market segmentation: white goods

A five page paper which looks at market segmentation with reference to ... View FULL Term Paper Description

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Mass Customization; The Case of Nike

This 5 page paper considers how mass customization is being used by ... View FULL Term Paper Description

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MARKETING ORIENTATION AND PROFITABILITY IN ORGANIZATIONS

This paper attempts to link the concept of market orientation with profitability ... View FULL Term Paper Description

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The Effects of September 11, 2001 on the Tourism Industry:

This 5 page paper looks at the events of September 11, 2001 ... View FULL Term Paper Description

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New Product Development

8 pages. As much as a company may enjoy being on ... View FULL Term Paper Description

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Automotive Industry: Advertising And Warranty

This 9 page paper has two parts. The first part discusses television ... View FULL Term Paper Description

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A STUDY OF THE DIAMOND INDUSTRY

This paper examines the diamond industry, its history, costs and processes of ... View FULL Term Paper Description

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Marketing Dog Food; A Integrated Communication

Strategy This 10 page paper considers how to build an integrated ... View FULL Term Paper Description

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Retailers Adapt to Internet Shopping Competition

This is a 5 page paper discussing the topic of retailers adapting ... View FULL Term Paper Description

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X CORPORATION AND TARGET MARKETING

This paper examines the concept of core benefits as it pertains to ... View FULL Term Paper Description

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MARKET ENTRY - X CORPORATION

This paper compares the benefits of entering a new market first (as ... View FULL Term Paper Description

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Cross Cultural Management and Marketing

An 8 page paper evaluating a statement that all attempts to explain ... View FULL Term Paper Description

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Future of the International Battery Market

A 7 page paper discussing the prospects of the international battery market ... View FULL Term Paper Description

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Consumer buying behaviour

A five page paper which looks at the factors which influence consumer ... View FULL Term Paper Description

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Integrated Marketing at Coca-Cola

A 5 page paper examining the degree to which Coke’s marketing communication ... View FULL Term Paper Description

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Coca-Cola: International Marketing Strategy Shift

A 20 page paper discussing the shift in Coke’s marketing perspective from ... View FULL Term Paper Description

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Dyson Appliance Company In The UK

This 16 page paper explores the Dyson Appliance company located in the ... View FULL Term Paper Description

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Sears Acquires Lands' End

This 6 page paper discusses Sears acquisition of Lands' End. Data regarding ... View FULL Term Paper Description

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AMERICAN MARKETING AND LESS DEVELOPED COUNTRIES

This paper examines the statement that marketing practices used by U.S. firms ... View FULL Term Paper Description

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Marketing Channels: Online Education

A 5 page paper discussing channel change in higher education. Distance ... View FULL Term Paper Description

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What is Marketing?

This 5 page essay is an opinion piece on what marketing is ... View FULL Term Paper Description

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Local and Global Marketing

This 11 page paper considers the advantages and disadvantages of adopting either ... View FULL Term Paper Description

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PUBLIC RELATIONS

This paper describes the role of a PR professional in an organization, ... View FULL Term Paper Description

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The Targeting of Young Professionals in the Banking Industry

This 5 page paper provides ideas for bank loan officers embarking on ... View FULL Term Paper Description

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The History of the Department Store

A 6 page discussion of the advent of the department store in ... View FULL Term Paper Description

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