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Term Papers on Consumer Behavior Articles

1821 papers found

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Global Marketing Meeting Local Needs

A 7 page paper. Global marketing is significantly different than national and ... View FULL Term Paper Description

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PETSMART PURCHASING QUESTIONS

This 3-page paper focuses on environmental forces that might impact purchasing decisions ... View FULL Term Paper Description

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THE ETHICS OF VIRAL STEALTH MARKETING

This 7-page paper discusses viral marketing and whether it is an ethical ... View FULL Term Paper Description

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EXPRESSO ESPRESSO’S STRATEGY AND ANALYSIS

This 7-page paper focuses on marketing strategies and discussion for Expresso Espresso ... View FULL Term Paper Description

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CUSTOMER LOYALTY AND INFLUENCE ON MARKETING STRATEGY

This 9-page paper examines whether customer loyalty is absolutely necessarily to a ... View FULL Term Paper Description

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DISH’S USE OF ANALYSES TO UNDERSTAND ITS ENVIRONMENT

This 7-page paper provides a Five Forces, PEST and SWOT analysis of ... View FULL Term Paper Description

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STRATEGIC OVERVIEW: HUMMING BIRD ALL NATURAL DRINKS

This 9-page paper covers strategic positioning and environmental analysis for the fictitious ... View FULL Term Paper Description

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CASE STUDY ANALYSIS – BOTTLE GREEN

This 5-page paper answers marketing and marketing communications questions about Bottle Green, ... View FULL Term Paper Description

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Introducing New Hybrid Car

A 10 page paper that discusses aspects of introducing a new ... View FULL Term Paper Description

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Literature on Competition

This 5 page paper provides an overview of existing literature on the ... View FULL Term Paper Description

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Brand Extension

This 4 page paper provides an overview of studies on the use ... View FULL Term Paper Description

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Marketing, Promotion and Advertising

This 3 page paper provides an overview of five studies on the ... View FULL Term Paper Description

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Customer Relationship Management

This 3 page paper provides an overview of five articles that reflect ... View FULL Term Paper Description

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Corporate Social Responsibility

This 3 page paper provides an overview of themes related to corporate ... View FULL Term Paper Description

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Advertising Research

This 3 page paper provides an overview of two articles that are ... View FULL Term Paper Description

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eWOM and Tourist Behaviors

Word of mouth (WOM) is recognized by researchers as a powerful source ... View FULL Term Paper Description

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TOURISM, SOCIAL MEDIA AND eWOM

This 5-page paper discusses the effectiveness of social media and e-word-of-mouth in ... View FULL Term Paper Description

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MARKETING PLAN: LOTS FOR TOTS

This 10-page paper presents a marketing overview for a children's clothing consignment ... View FULL Term Paper Description

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MARKETING FOR SANDILE SECURITY

This 5-page paper provides a marketing plan/overview for Sandile Security Services. Included ... View FULL Term Paper Description

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SHARK TANK: THE DOUGH BAR

This 3-page paper examines a "Shark Tank" segment called "The Dough Bar." ... View FULL Term Paper Description

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Apple Customer Service

A 10 page paper that provides a brief background on the ... View FULL Term Paper Description

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VEGAN CATERING: A MARKETING PLAN OVERVIEW

This 8-page paper is a marketing plan overview of a potential vegan ... View FULL Term Paper Description

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Nike Slips In The Market

A 5 page paper that discusses Nike and offers a proposal to ... View FULL Term Paper Description

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BRANDING STRATEGY, EXCELLENT EATS

This 6-page paper offers examples of branding strategy, positioning statement, marketing strategy ... View FULL Term Paper Description

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UBER AND MANAGEMENT ANALYSIS

This 8-page paper focuses on Uber's service, and how concepts of shared ... View FULL Term Paper Description

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