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Term Papers on Consumer Behavior Articles

1821 papers found

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ORGANIZATIONAL CHANGE AND TECHNOLOGY

This 4-page paper describes how research and technology have changed organizations - ... View FULL Term Paper Description

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TOBACCO ADVERTISING AND PROHIBITION: DOES IT WORK?

This 5-page paper discusses the effects of tobacco advertising on youth and ... View FULL Term Paper Description

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SWOT ANALYSIS -- TRIBUNE COMPANY

This 3-page paper provides a SWOT analysis (strength, weakness, opportunity and strength) ... View FULL Term Paper Description

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Producing Innovative Products At Coke And Pepsi

This 5 page paper discusses product innovations at PepsiCo and Coca-Cola. The ... View FULL Term Paper Description

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Advertising to Educate and Benefit Consumers

A 4 page paper discussing the benefits of using advertising to educate ... View FULL Term Paper Description

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Wal-Mart : Strategy For Pricing Toys

This 5 page paper responds to three questions, using student-supplied sources. The ... View FULL Term Paper Description

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The Toy Industry

A 5 page paper. Using sources supplied by the student, the writer ... View FULL Term Paper Description

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Branding and the Internet

This 7 page paper discusses the following quote "A brand is ... View FULL Term Paper Description

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Marketing Orbitz Travel

A 13 page paper discussing how this online travel service can better ... View FULL Term Paper Description

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Marketing Disposable Diapers in Turkey

A 5 page paper discussing approaches to marketing American disposable diapers in ... View FULL Term Paper Description

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THE MARKETING AUDIT

This 4-page paper presents an example of what a marketing audit is ... View FULL Term Paper Description

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Implementing a Non-Cola Strategy at Coca-Cola

A 3 page paper recommending that Coke develop and market sparkling juices. ... View FULL Term Paper Description

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The Communications Professional

This 3 page paper considers some of the aspects seen in the ... View FULL Term Paper Description

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Communication and the Communications Professional

The role of a communications profession, whether in marketing, journalism or PR, ... View FULL Term Paper Description

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China; Marketing Media

Marketing in China is a growing industry. This 3 page paper looks ... View FULL Term Paper Description

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BLUE DIAMOND GROWERS -- AN OVERVIEW

This 4-page paper provides a marketing ane environmental overview of the Blue ... View FULL Term Paper Description

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"The Grapes of Wrath": Market Structures

A 5 page paper which examines three market structures seen in John ... View FULL Term Paper Description

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Why Choose Marketing?

A 4 page paper discussing one individual's choice of marketing as a ... View FULL Term Paper Description

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Media Moments

This 4 page paper reflects in the marketing and advertising that then ... View FULL Term Paper Description

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SONY PLAYSTATION: AN OVERVIEW

This 4-page paper focuses on marketing concepts for the Sony PlayStation. The ... View FULL Term Paper Description

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HOTELS AND CUSTOMER RELATIONSHIP

This 4-page paper focuses on hotels, customer information gathering, and how that ... View FULL Term Paper Description

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COMPUTERS TO KENYA: AN EXPORT OVERVIEW

This 7-page paper discusses how a U.S. company would go about exporting ... View FULL Term Paper Description

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WAL-MART AND GERMANY: A SWOT ANALYSIS

This 3-page paper focuses on a SWOT analysis of Wal-Mart in the ... View FULL Term Paper Description

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A Marketing Concept: Employment and Human Resource Development in Poland

This 9 page paper provides an overview of a marketing concept relative ... View FULL Term Paper Description

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THE MARKETING OF ECOTOURISM

This 6-page paper discusses a potential marketing plan for tourism, including product ... View FULL Term Paper Description

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