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Term Papers on Consumer Behavior Articles

1821 papers found

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FLAVORED MILK -- A MARKETING PLAN

This 17-page paper offers an example of a market plan for a ... View FULL Term Paper Description

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Why Choose Marketing?

A 6 page expansion of another paper of the same name discussing ... View FULL Term Paper Description

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MOVING FROM TRADITIONAL TO CUSTOMER-TARGETED MARKETING

This 7-page paper discusses the concepts of traditional marketing (the marketing mix, ... View FULL Term Paper Description

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Marketing "Honor System," a Plagiarism Detection Device

A 5 page paper marketing a plagiarism detector system that accepts electronic ... View FULL Term Paper Description

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AVON COMPANY -- AN ANALYSIS

This 13-page paper provides an overview and analysis of Avon Products, Inc. ... View FULL Term Paper Description

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A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS

This 4-page paper offers an analysis of the Krispy Kreme Doughnut business ... View FULL Term Paper Description

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The IBM - Lenova Merger

A 3 page paper answering 3 questions about IBM's sale of all ... View FULL Term Paper Description

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Identifying The Knowledge Assets, Knowledge Needs And Knowledge Management Opportunities At Dirt Bikes USA

4 pages in length. The overall context of the organization reflects ... View FULL Term Paper Description

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How Can CoffeeTime "Borrow Information" From Adjacent Cities Or Other Countries To Employ Bayesian Logic?

4 pages in length. CoffeeTime's operators can "borrow information" from adjacent cities ... View FULL Term Paper Description

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MARKETING HOME HEALTH CARE SERVICES

This 3-page paper covers some suggestions when it comes to marketing of ... View FULL Term Paper Description

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Marketing Questions

A 6 page paper answering four questions about customer relationships. Questions ... View FULL Term Paper Description

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KRISTEN'S COOKIE COMPANY -- AN OVERVIEW

This 5-page paper is an overview of Kristen's Cookie Company, a company ... View FULL Term Paper Description

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THE ENTRANCE OF ORKIN INTO AUSTRALIA

This 7-page paper provides an overview and suggestions on how Orkin, the ... View FULL Term Paper Description

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Jeffrey J. Fox’s “How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients”

A 5 page book review of this important how-to book on maximizing ... View FULL Term Paper Description

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External Environmental Factors: How Political, Economic And Technological Factors Affect Both Global And Domestic Marketing Decisions

6 pages in length. In times past, customer-focused satisfaction was all ... View FULL Term Paper Description

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Marketing and Advertising Books

This 12 page paper reviews three books on marketing and advertising, summarises ... View FULL Term Paper Description

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Marketing in the Toy Industry

A 6 page paper commenting on an article warning of the decline ... View FULL Term Paper Description

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Fast Food: Pricing and Promotion

A 7 page paper discussing pricing and promotion at Wendy's and McDonald's, ... View FULL Term Paper Description

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Fast Food: Developing Distribution Channels

A 6 page paper discussing distribution channels at Wendy's and McDonald's, concluding ... View FULL Term Paper Description

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Marketing Toys at Wal-Mart

A 5 page paper using a "USA Today" article to assess Wal-Mart's ... View FULL Term Paper Description

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Global Applications in Salesmanship

A 6 page paper discussing the ways that the basic principles of ... View FULL Term Paper Description

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The 22 Immutable Laws of Branding

This 10 page paper is a chapter-by-chapter review of the book "The ... View FULL Term Paper Description

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“Marketing to Women” by Martha Barletta

A 10 page chapter by chapter review of Martha Barletta’s “Marketing to ... View FULL Term Paper Description

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Forecasting Future Sales and Services Demand

A 4 page paper discussing items that forecasting planners need to consider ... View FULL Term Paper Description

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The Detrimental Effects of Using Sex to Sell

This 3 page paper examines the idea that sex sells, but even ... View FULL Term Paper Description

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