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Term Papers on Consumer Behavior Articles

1821 papers found

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Sirius Distribution Channels

A 4 page paper discussing the satellite radio company's distribution channels. ... View FULL Term Paper Description

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Marketing: Some External Environmental Factors

A 5 page paper discussing three external environment factors affecting global and ... View FULL Term Paper Description

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Marketing and Personal Sales Questions

A 7 page paper answering two questions: (1) Distinguish between a ... View FULL Term Paper Description

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Market Research - Human Demographics

A 5 page paper discussing the value and use of demographic information ... View FULL Term Paper Description

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Marketing Plan for A New Youth

A 14 page paper presenting a marketing plan for A New Youth, ... View FULL Term Paper Description

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Marketing Directions at Brown-Forman

A 13 page paper examining the current position of the producer of ... View FULL Term Paper Description

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Home Depot, Inc. in 2000

A 6 page paper discussing Home Depot as described in Harvard case ... View FULL Term Paper Description

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Sirius' Place on the Product Life Cycle Curve

A 6 page paper discussing the rate at which Sirius Satellite Radio ... View FULL Term Paper Description

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The Fashion Industry's Life Cycle Position

A 4 page paper discussing the place of women's apparel on the ... View FULL Term Paper Description

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Consumer Behavior

This 11 page paper discusses some of the facets of advertising and ... View FULL Term Paper Description

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Global and Domestic Marketing

This 7 page paper will look at political, cultural and technological factors ... View FULL Term Paper Description

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Nike Goes to Wal-Mart

A 3 page paper using the entrance of Nike (as "Starter" brand) ... View FULL Term Paper Description

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Locating an Auto Manufacturer in The Netherlands

A 12 page paper discussing the choice of a European country to ... View FULL Term Paper Description

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PEARSON EDUCATION -- AN ANALYSIS

This 11-page paper offers an overview of Pearson Education, a unit of ... View FULL Term Paper Description

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Swiffer Marketing Analysis

This 7 page paper discusses the marketing of the Swiffer products, beginning ... View FULL Term Paper Description

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Advancing to the Click and Mortar Business Model

A 20 page paper discussing points that need to be considered when ... View FULL Term Paper Description

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Assessing The Value Of Human Resource Management

A 6 page paper that begins by commenting about the importance of ... View FULL Term Paper Description

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ENVIRONMENTAL ANALYSIS -- HARTE-HANKS

This 4-page paper is an overview of an environmental analysis for direct ... View FULL Term Paper Description

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Coca-Cola Strategic Situation

A 6 page paper providing analysis of Coca-Cola according to Porter's five ... View FULL Term Paper Description

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BMW, THE MINI AND COMMUNICATION

This 15-page paper focuses on BMW, its corporate communication strategy (such as ... View FULL Term Paper Description

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Media Research Proposal

A 3 page proposal to investigate whether broadcast advertising's use of cultural ... View FULL Term Paper Description

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Branding Mac Computers

This 14 page paper discusses what branding is and the importance of ... View FULL Term Paper Description

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Marketing Mac Computers

This 14 page paper begins by describing the very first television commercial ... View FULL Term Paper Description

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Strategic Management at Vermont Teddy Bear Company

A 14 page paper analyzing a case describing the company in 1998. ... View FULL Term Paper Description

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Strasser & Frank/Views on Consumerism

A 15 page book review that compares and contrasts Susan Strasser's text ... View FULL Term Paper Description

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