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Term Papers on Consumer Behavior Articles

1821 papers found

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Marketing Ethics and Public Policy

This 10-page paper discusses marketing ethics and marketing theories, particularly the contingency ... View FULL Term Paper Description

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The Roles of Price, Performance and Expectations When Marketing Services

This 4 page paper critically evaluates the roles of price, performance and ... View FULL Term Paper Description

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Starbucks' Strategy

An 8 page paper discussing economic, social and technological forces affecting Starbucks' ... View FULL Term Paper Description

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A NEW YOUTH -- MARKETING PLAN

This 8-page paper discusses some marketing concepts for a fictitious cosmetic company ... View FULL Term Paper Description

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MILLS CORPORATION -- MARKETING OVERVIEW

This 11-page paper examines the strategyes of Mills Corporation, the retail REIT ... View FULL Term Paper Description

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International Business; Planning a Soccer League in the Gulf States

This 10 page paper examines a plan to form a commercial soccer ... View FULL Term Paper Description

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The Value of Interactive Marketing

This 3 page paper considers the quote that "In an age of ... View FULL Term Paper Description

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Distribution Channel Strategy at FedEx Kinko's

A 4 page paper reviewing an "InfoWorld" article discussing FedEx Kinko's new ... View FULL Term Paper Description

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Corporate Image and Corporate Identity

Corporate identity and corporate image are becoming increasingly important to companies and ... View FULL Term Paper Description

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Choosing the Best Media

This 3 page paper determines and evaluates the key elements that a ... View FULL Term Paper Description

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Strategy: Shifting from Traditional to Customer-Targeted Marketing

A 10 page paper discussing research-led strategy change from traditional to customer-targeted ... View FULL Term Paper Description

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Marketing McDonald's

A 5 page paper assessing McDonald's current marketing. After coming under ... View FULL Term Paper Description

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Enhancing Public Relations at Hair Gallery International

A 10 page paper describing a proposed public relations effort. Hair ... View FULL Term Paper Description

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What is a Good Advertisement?

This 3 page paper examines what is needed for an advertisements ... View FULL Term Paper Description

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Aunt Jemima/Slave in a Box

A 3 page book review that examines M.M. Manring's scholarly text Slave ... View FULL Term Paper Description

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DARDEN RESTAURANTS

This 15-page paper is an overview of Darden Restaurants, which owns Red ... View FULL Term Paper Description

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Source Credibility

This 4 page paper discusses what is meant by 'source credibility' and ... View FULL Term Paper Description

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Media Choice

This 3 page paper considers the different factors that need to be ... View FULL Term Paper Description

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Evaluating a Marketing Communications Campaign; Tesco

Tesco, the UK supermarket, recently launched a television advertisement that told consumers ... View FULL Term Paper Description

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Expanding Into Russia

A 9 page paper presenting a preliminary proposal for expanding Starbucks into ... View FULL Term Paper Description

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WALGREEN AND MARKETING

This 7-page paper focuses on the marketing and organizational structure of Walgreens ... View FULL Term Paper Description

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The Power of the Attention Owner

This 3 page paper discusses the quote "In an age of information ... View FULL Term Paper Description

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SWOT ANALYSIS -- CAPITOL RECORDS

This 6-page paper is a SWOT analysis of Capitol Records and EMI, ... View FULL Term Paper Description

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2 Article Critiques/Leisure Research

An 11 page extended version of the research covered in kh2lei.rtf. Each ... View FULL Term Paper Description

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ATARI AND OPPORTUNITIES

This 4-page paper covers the opportunities that are available to video game ... View FULL Term Paper Description

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